Published on 4 December 2021

Marketing Tools for WooCommerce

LICENSE TYPE: INFINITE

Description

Marketing Tools is the perfect All-In-One tool in order to integrate Google Tag Manager capabilities in your store. With a minimum to none effort, youll have a ready-to-work workspace.json file that fits your needs. Then you can control the way your dataLayer will behave and the source of their values.

But theres another gem: Product Feeds. Marketing Tools allows you to generate and store product feeds for all the known merchants. With one click you can generate a feed with the selected merchant standards and required tags. But you can add, remove, filter and adapt the tags and values that you want to include in your feed, including the file format.

And of course, we offer compatibility with Google Taxonomy, which along product feeds, offers the most flexible experience with merchants. You can define as many category mappings as you want and then use it in your feeds.

Useful Links

Main Features

Google Analytics 4 compatibility
Google Tag Manager: Last GTM technology
Google Optimize: To A/B testing
Google Analytics: Compatible with USER ID | Track pageview | Live events
Google Enhanced Ecommerce: Measuring cart events | Product & promotion impressions & clicks | Configure your own multi-channel funnel & more!
Google Ads (Adwords) conversions: Complete Conversion Tracking purchases | Negative conversions compatible
Google Reviews: Connect with your merchant center | Google Reviews after purchase order
Google Dynamic/Standard remarketing: Compatible with dynx | All views tracked | Set prefix or sufix to ecomm_prodid
Google Rich Snippets: Product details | Product user reviews | Validated by Structured Data Testing Tool Google
Facebook Pixel: Track pageview | Add to cart | Add to wish list | Purchases
Pinterest Pixel: Full pages tracking | Cart event | Purchases
Hotjar Tracking: Full pages tracking
Crazyegg Tracking: Full pages tracking
Bing Ads conversions: Full pages tracking | Cart event | Purchases
Criteo OneTag tracking: Full pages tracking | Purchases
2Performant: Influencer platform
Yahoo Gemini: Purchase tracking
GDPR
Google Taxonomies: Map your products categories to the Google ones
Products Feeds: Generate feeds for your favorites merchants
Products Feeds: Compatible with custom fields, including the popular ACF plugin.

Screenshots

Generate a ready-to-work workspace.json file in seconds

Link your categories with the Google Taxonomies (in your own language!) and use later in your feeds

Create and store your own products feeds

How much flexibility do you need for your feeds creation?

Make your store GDPR compliant with one click

Installation

Login into your WordPress Administration Panel.
Go to Plugins > Add New menu and click the Upload Plugin button.
Choose the plugin .zip file thats in the format __vx.y.z.zip (google_marketing_tools_woocommerce_v2.0.0.zip) and click the Install Now button.
Activate the plugin.
After that, youll see the Marketing Tools option in your Administration Menu.